Some Of The Concepts Of General Marketing

General marketing has several concepts for a company. Some of the concepts, then, are as follows:

a. Needs and desires

It is important to distinguish where the needs, wishes and requests. Human needs is an absence of some of the satisfaction of the most basic, such as man in desperate need of food, clothing and shelter, for example there are also other needs such as security, property rights and so on. The needs cannot be created by the community as well as marketers, but they constitute a biological nature and conditions or situations of the consumer himself. Besides humans always want a variety of things in order to feel satisfied for example like wanting to do a recreation or sightseeing, education and a wide variety of services.

b. Product

The products constitute an offer to be divided into three categories, which include goods, services, and ideas. All products produced by manufacturers is something that is offered to the consumer to be able to meet their needs.

c. Value, cost and satisfaction

In this case depends on the thinking of each customer to the product used to meet their needs. For example a student to satisfy and meet their needs when going to school he chose to use public transport or private vehicles. If the students use public transport such as buses shortcomings may be a little slower but safer, while using private vehicles such as motorcycles will be faster but less secure. In each of the last product if observed will have different satisfaction in meeting the needs of each customer depending on the idea.

d. Exchange and transaction

If the requirements have been agreed by both parties then the exchange will take place. Exchanges should be seen as a process. Both sides will engage in an exchange if it leads to a deal. If you’ve reached an agreement, the transaction will occur.

e. Relationships and networks

Marketing relationship is a transaction to satisfy key stakeholders for example, such as customers, suppliers and dealer where the goal is to maintain long-term business. While the results of relationship marketing is to develop a wide range of unique assets owned by the company which are usually referred to as network marketing. Network marketing is generally comprised of the company again and the parties have a wide range of interests such as consumers, workers, suppliers, distributors etc.

f. Market

The market consists of buyers or consumers who have specific needs that might need are available and able to carry out the exchange of value, so it can happen transactions to satisfy their needs. The market size depends on the number of consumers who want to satisfy their needs and resources in exchange for what they need.

Several Functions Of General Marketing

With the presence of General marketing, the consumers do not have to meet their needs individually. Due to the exchange with the perpetrators of marketing, consumers can meet the needs and satisfaction with getting the product or service. There are some of the functions of General marketing for a company which are as follows:

a. Exchange function
With marketing, consumers can buy the products that come from the manufacturer either by exchanging money with a product or exchange the product with the product for their own use or for resale.

b. Physical distribution function
Physical distribution of the product is done by transporting and storing products. Products derived from the manufacturers will meet the needs of consumers and channelled by land, water or air. Then the product storage is done by depositing and keeping the supply of products in order to avoid shortages in times of need.

c. Intermediary function
To be able to deliver products from producers to consumers is done through the intermediary of marketing or marketing that connects exchange activity with physical distribution. The activities of the intermediary functions include finance, information retrieval, grouping products, etc.

As for some other functions of the marketing division of the company, they are usually as follows:

a. Marketing acts as sales
The main task of marketing is usually that generate income for the company by selling the product produced by the company.

b. Marketing acts as a promotion
That marketing serves to introduce the company and the products it produces to the public so that the company and its products can be known.

c. Marketing as research and development
Marketing also serves as an absorber of various kinds of information and presents it to the relevant company on what is beneficial to support quality improvement and sales of products produced by the company.

d. The role of the marketing as the embodiment of the concept of marketing communication
The role of marketing can contribute to creating a good relationship between the company and the community or the company and the surrounding environment.

The Importance Of A Good Marketing Strategy

For companies, marketing is an activity that has a very important role in determining the advance-decline of the company, as marketing has a function for generating income. If the income can be better, the company can also be more evolving and advanced. Otherwise, if the income gets smaller, the company, then, can be suffering from difficulty.

A successful strategy of General marketing is tantamount to having a successful business. Marketing includes some of the extensive works as the ways of advertising, promotion, public relations, and sales. How can a business be successful? What to do first?

The first thing that each of business companies needs to do in running the business is that they should be strong in making marketing strategies. Why? The reason is because, in this way, people will be able to know their products, the general protection and also the feedback given on it. Creating a good marketing strategy include calculating the price with a detailed and proportionate and to clear the product identification and vigorous campaign, which makes the business able to win the competition.

The marketing strategy also should be made to be the way to attract consumers by knowing what your customers want and need. In this way, the company will be able to serve the target. Other than that, keeping the business growth in a good condition can also be done in the presence of a good marketing strategy.

Promoting a product has been made very easy to be done for now. These days, each of the business companies has been given various different ways to be used to determine the medium differently so that the business can be expanded. Some of the tools that can be used by the businesses to be able to expand its network are such as brochures, TV, radio, newspaper ads, and the Internet. Then, one of the important goals that a good marketing strategy has to have is also to build a brand identity or keep it in order to assign the attention of consumers and raise the reputation of the company.